Culture doesn’t collapse overnight—it fades through neglect. A survey, a retreat or a kickoff might spark excitement, but without follow-through, the energy disappears. Real culture change happens in the ordinary moments: how we run meetings, share opportunities, or handle tension. When teams treat culture as a daily practice—not a yearly event—they build alignment, trust and belonging that lasts.

Belonging isn’t easy. If it were, every workplace would already be thriving. Instead, most organizations find themselves pulled between what can feel like opposites: autonomy versus connection, stability versus change, competition versus cooperation. These aren’t signs of dysfunction; they’re the natural tensions of being human together at work. If you learn to work through the tension, you can unlock growth and make room for real belonging.

Every leader is chasing the same goal: the Road Most Desired—a path to great solutions, engaged talent, a strong culture and a clear competitive edge. But reaching it requires more than strategy; it demands a culture where people feel they truly belong. When employees feel seen, safe and valued, they stay—and when they stay, organizations thrive. Belonging isn’t just the key to retention—it’s the gateway to everything leaders hope to build.